Just Released: "Biscuits in Ecuador"
Retail volume and current value growth rates for biscuits in 2012 were both down on 2011, and also slower than the respective CAGRs for the entire review period. While this was partly due to increasing maturity, the slowdown was also attributable to rising health awareness in Ecuador. For example, the government's decision to impose stricter regulations on what kinds of foods can be sold in school tuck shops hampered the development of the category, as children are the main consumers...
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