New Market Study, "RTD Tea in China", Has Been Published
In 2011, due to the plasticiser incident, many Taiwan-based companies launched lots of marketing activities to overcome the negative image. Although the plasticiser event had passed more than one year previously, the negative impact continued in 2012, as the RTD tea category witnessed a slower development trend. Asian still RTD tea has become a mature category, since few innovations appeared amongst the leading players. However, milk tea seems to be an exception. Milk tea under still RTD tea...
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