Oral Care in China - New Market Research Report
Oral care recorded strong current value growth in 2012, mainly fuelled by steady demand, along with growing personal hygiene practices. Meanwhile, toothpaste, the mainstay product in this category, representing a 77% share of overall value sales, registered robust current value growth of 10% in 2012, due to frequent new launches, such as Darlie Double Action Enamel Protect, as well as due to consumers trading up to more specifically functional products, such as toothpaste for sensitive teeth...
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