New Market Research Report: Oral Care in Ukraine
Oral care registered current value sales growth of 12% in 2012. Stable demand was due to the perception that oral care is an essential product type by the overwhelming majority of consumers. However, the need to save money resulted in more rational purchasing and in consumption patterns. Consumers tended to have a limited number of essential items and even skip some additional products such as mouthwashes/dental rinses and mouth fresheners. A highly competitive environment forced manufacturers...
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