New Market Study, "Packaged Food in France", Has Been Published
The packaged food market recorded another year of above-average current value growth from mid-2011 to mid-2012, which contrasted with the poor health of the domestic economy. Given that it was again in difficulties from the end of 2011, some marketers were slightly surprised by the performance of the market in 2011/2012. In fact, French consumers seemed to panic less than during the post-crisis recession, and in the main did not make savings on food. Although the obsession with purchasing power...
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