Now Available: Direct Selling in Japan
Value sales of direct selling declined by 3% in 2012. The number of reported dishonest business practices increased in direct selling over the last decade, resulting in a negative image of the industry as a whole among consumers. In particular, elderly consumers are typically concerned about health and are often lonely. As retired individuals stay at home most of their time, they are more vulnerable to unsolicited sales by selective fraudulent direct sellers. With retirement savings, elderly...
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