New Market Report: Consumer Health in the US
Despite major recalls and a weak cold and flu season further dragging down over-the-counter (OTC) sales, overall consumer health grew over 4% in 2012. Preventive health and wellness campaigns sustained strong sales in vitamins and dietary supplements, with manufacturers also introducing online assessments and mobile applications to support product selection. In addition, fitness trends and continued expansion from a niche to a mainstream audience contributed to robust growth in sports...
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