"Non-Store Retailing in Iran" Published
Non-store retailing is very new for Iranian consumers, but recorded strong growth during the review period due to the rapid increase in the number of internet users, the introduction of direct marketing by Oriflame and the increasing popularity of satellite TV channels. However, when Oriflame was forced to stop activities in Iran in the middle of 2010, this had a detrimental impact on direct selling and overall non-store sales.
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