Recent Study: Drinking Milk Products in Poland
Drinking milk products is a saturated category, which is why manufacturers strive to boost sales by introducing regular innovations. At the same time, various bodies are running educational campaigns which are aimed at promoting milk and emphasising the advantages of regular milk consumption. The list of most notable initiatives includes "Stawiam na Mleko" (I bet on milk), "Pij Mleko! Bedziesz Wielki" (Drink milk! You will be great) and "Mleko z Klasa" (Milk in classrooms). The "Stawiam na...
View full press release