"Wipes in Sweden" Published
Review period innovations within the wipes category sought to increase segmentation as a means of driving growth. The development of the Savett brand from Cederroth AB is the clearest example of this. However, the entry of Metsa Tissue AB's Lambi brand is at odds with this trend towards increased segmentation and niche developments. Lambi is marketed as the first all-purpose, multi-functional wipe in Sweden that can be used as a general purpose wipe, an intimate wipe, as wet toilet paper...
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