Concentrates in Uruguay: New Research Report Available at Fast Market Research
In 2012, Van Dam SA launched two powder concentrates products from the Argentinean GBO Arcor SAIC, a move that enabled it to quickly gain a significant foothold in the category, while also boosting overall sales. Arcor and La Campagnola are well-known brands within several packaged food categories, thus they were quickly recognised by consumers, a factor that contributed to the rapid growth of the company's sales in the category.
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