Vitamins and Dietary Supplements in Algeria - New Market Report
Vitamins and dietary supplements recorded strong 12% value growth in 2012. The category witnessed stronger consumer demand from all income groups in urban areas. Product developments in 2011 and 2012, such as the reintroduction of Vitamin C by Juvasante Groupe, contributed to the growth. Manufacturers like to focus on this category because profit margins are higher.
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