"Analgesics in Guatemala" Published
Analgesics is the leading OTC category in Guatemala, accounting for 37% of value sales in 2012. Consumers feel confident in taking analgesics such as acetaminophen and ibuprofen for minor pains and headaches without consulting a physician or pharmacist. Sales are supported by the major marketing campaigns of leading companies such as Bayer Centroamerica y El Caribe, with advertising focused on symptom relief.
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