Sanitary Protection in Australia - New Study Released
Tampons continued to evidence a downward trend in 2012, decreasing in both category current value and retail volume by 2% and 3% respectively. This decline is consistent with the performance of tampons over the review period, as consumers are demonstrating a preference for sanitary towels and pantyliners, depending on the requirements of the menstrual flow. Tampons represented 28% of retail volume within sanitary protection (excluding intimate wipes) in 2012, down from 31% at the beginning of...
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