Now Available: Internet Retailing in Spain
Amidst the gloom surrounding retailing in Spain at the end of the review period, internet retailing stood out as one of the most dynamic distribution channels. Spanish consumers are becoming less apprehensive about the safety and security of online transactions, while at the same time they are also becoming more accustomed to the convenience and efficiency that internet retailers offers. In terms of efficiency, using the internet as a research tool means that Spanish consumers are better...
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