New Market Study Published: Breakfast Cereals in South Korea
Breakfast cereals grew by 8% in current retail value terms, to reach sales of Won238 billion, in 2012. Due to various popular brands, children's breakfast cereals had accounted for a higher retail value share of breakfast cereals than family breakfast cereals until 2011. Family breakfast cereals, however, accounted for a larger retail value share than children's breakfast cereals in 2012 due to stronger current retail value growth. Towards the end of the review period, breakfast cereals began...
View full press release