Home and Garden in Japan: New Research Report Available at Fast Market Research
Japanese consumers returned to investing in home and garden products in 2012 as the economic climate in the country showed signs of recovery, with positive GDP growth in real terms. The improved housing market was the major contributor to this recovery, boosting retail value sales of home improvement and home furnishings. Increased consumer willingness to undertake home renovations following the March 2011 earthquake also aided the performance of home and garden in 2012.
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