Market Report, "Bottled Water in Mexico", Published
The bottled water category is considered to be attractive to small independent entrepreneurs as it offers strong growth potential and low barriers of entry. Given the fact that most of the population does not have the confidence to drink tap water and that boiling water is also an expensive and time-consuming process, many have turned to buying bottled water and large companies have been unable to cover this strong demand. There are estimated to be around 7,500 small still bottled...
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