New Market Report: Soft Drinks in Colombia
The good health shown in sales growth in most of the soft drinks categories in Colombia is based more on market expansion thanks to previously low penetration, with consumers exposed to dynamic new product development and promotion, more than on product substitution. Carbonates, which is usually suffering from consumer migration to RTD tea, fruit/vegetable juice and bottled water, is also growing in a good pace. Despite its maturity, the category manages pretty well to resist the attacks of...
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