New Market Report: Consumer Health in Sweden
Sales of consumer health products in Sweden continue to increase despite a rapid slowdown of the Swedish economy. In 2012, consumer health saw value growth of 3% due to increasing self-medication and the ageing Swedish population. However, the growth rate was slower than the CAGR for the review period. This is primarily due to increased price competition caused by the launch of private label brands and an overcrowded pharmacy market.
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