Report Published: "Air Treatment Products in Greece"
Air treatment products have traditionally been favoured by the high summer temperatures in Greece, resulting in very high penetration levels for the category. However, the recession and its devastating effects on disposable income took their toll on air treatment products in 2012. The category saw volume sales decline by 9%, while value sales contracted further by 15%. Cash-strapped Greek consumers were keen to cut down on any expenses considered as unnecessary, and refrained from replacing...
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