Recent Study: Skin Care in Japan
Current value sales of skin care grew by 2% in 2012. This was mainly due to the recovery trend for premium skin care. After the Tohoku earthquake in March 2011, consumer sentiment declined and many consumers suspended their purchases of premium products. However, consumers gradually returned to premium skin care and in 2012 premium skin care saw a reversal trend from a value sales decline by 4% in 2011. Mass skin care also witnessed healthy recovery, growing by 2% in...
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