New Market Study Published: Away-from-Home Tissue and Hygiene in the United Arab Emirates
While there was rising economic confidence in the United Arab Emirates at the end of the review period, many AFH customers continued to be strongly focused on cost reductions. This particularly impacted business/industry customers, state purchases and hospitals/healthcare. The government is keen to reduce healthcare expenditure as a whole and thus minimised its spending in this area with possible, with this trend also being followed by many private companies. As a result, AFH hygiene saw...
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