"Chilled Processed Food in Belgium" Now Available at Fast Market Research
Chilled processed food benefits from a positive image among Belgian consumers in comparison to frozen processed food and canned/preserved food. Chilled processed food is perceived as healthier, fresher and of better quality in terms of taste and ingredients. Health and wellness concerns among consumers increased over the review period, with governmental communication promoting higher consumption of vegetables and fruit, which favourably affected the category. Manufacturers of branded products...
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