New Market Research Report: Dishwashing in Iran
The penetration of dishwashing machines is not developing at the same pace as for automatic laundry machines. The difference between penetration rates for these two machines can be regarded as proof of this fact (almost 50% penetration for laundry machines and 10% for dishwashing machines). Consumers in many Iranian households, even middle and high income ones, still prefer to do the dishes by hand. However, younger females have a totally different approach and dishwashing machines have become...
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