"Bleach in Australia" Now Available at Fast Market Research
Bleach continued to struggle to maintain sales in 2012 as product innovations in laundry care and surface care offered viable alternatives. In laundry care, in-wash stain removers offered a colour safe alternative to bleach with comparable results and without a disconcerting chemical smell. In surface care, household antiseptics/disinfectants and multi-purpose cleaners with antibacterial agents were favoured over bleach by consumers looking to protect against germs. Again, the industrial...
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