Market Report, "RTD Tea in Belarus", Published
Economical consumption and trading down trend were the most important factors impacting the category in 2012. RTD tea is not considered as an essential category by the majority of the consumers in Belarus, which makes it vulnerable to adverse economic circumstances. Due to the difficult economic conditions Belarusians learned to be more cautious in their spending, using price as the main criteria for purchasing decisions. This, in turn, resulted in the decreasing of total volume sales of RTD...
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