New Market Study Published: Bath and Shower in Denmark
Bath and shower recorded current retail value growth of 2% in 2012, with sales reaching DKr486 million. Danish consumers consider many bath and shower products, such as liquid soap and shower gel, as being vital. Therefore, these products enjoy stable demand and continuous volume growth. However, frequent discounting and price promotions by leading manufacturers and retailers looking to increase volume sales have impacted value sales. Bath and shower brands such as Palmolive Naturals, Sanex,...
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