New Market Report: Suntory Holdings Ltd in Soft Drinks (World)
The changed organisational structure within Suntory and the highlight of Latin America, Middle East and Africa reflect Suntory's globalisation ambition. The company is encouraged to expand into major RTD tea and RTD coffee markets such as the US and Southeast Asia by leveraging its category competencies. Its weak spot in the Americas and Middle East and Africa should be addressed more immediately.
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