Recent Study: Nappies/Diapers/Pants in Latvia
With the majority of consumers using nappies/diapers/pants even in Latvia's remote rural areas, the category has reached a rather high level of maturity. That means that volume sales of the product within the category are intrinsically related to the number of babies in Latvia, as well to the birth rates of the last few years. According to information from the Central Statistical Bureau of Latvia, the total number of babies aged 0-3 in Latvia in 2011 dropped by 6%, compared...
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