New Market Study, "Dried Processed Food in Russia", Has Been Published
The pattern of dried processed food in Russia is rather traditional and stable, approaching maturity. Development was impacted by bumper rice and wheat crops, as pasta and rice remained the backbone of dried processed food. In addition, there was a partial consumer shift from buckwheat consumption to rice and pasta. The health and wellness trend within the dried processed food category mirrored the overall movement in packaged food towards premium and standard products. Customers were ready to...
View full press release