New Market Research Report: Noodles in Israel
The noodles category in Israel in recent years has not attracted a great deal of attention either from manufacturers or consumers, with no significant changes having been seen. However, as Israelis consider noodles to be value-for-money products, 2012 continued to see further gains for private label noodles, whose value share reached 18%, up from 16% in 2011 and 7% at the start of the review period in 2007. This translates roughly into a 22% volume share. Private label noodles are...
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