New Report Available: Irons in Hungary
Sales of irons grew insignificantly in volume terms to 447,000 thousand units, while growing by 5% in current value terms to HUF4.1 billion in 2012. Irons is a very saturated market in Hungary with 98% of households owning one. As volume sales are primarily driven by replacement of old products and upgrades from more economical models, price promotions and discounting are the major tools enhancing consumption.
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