New Market Report Now Available: Laundry Care in Croatia
After the compacting of laundry detergents back in 2008, which manufacturers used to increase the average unit price of detergents, a high unit price remained in Croatia. Laundry detergents was the dominant laundry format with a 70% value sales share in 2012, which made this category a proverbial cash cow for manufacturers. With the advance of the economic downturn and increased competitiveness, consumers saw a chance to save on laundry care products, whether by trading down to economy brands...
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