New Market Study Published: Luxury Writing Instruments and Stationery in Indonesia
Luxury writing instruments and stationery is dominated mostly by ballpoint pens which people primarily use for daily business purposes. Others in the upper price range include rollerball and fountain pens. Apart from personal use, people also tend to give luxury writing instruments as gifts to business partners, friends and family. The symbol of luxury in the brand is regarded as the value of the gift rather than the functionality. Growing affordability combined with growing luxury lifestyles...
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