New Report Available: Wipes in Guatemala
The low level of activity in wipes in Guatemala means that the category remains at an incipient stage of development. During 2012, baby wipes was the only wipes category to record a strong performance as overall sales of wipes increased by 6%, climbing to GTQ31 million. However, personal wipes and home care wipes are becoming increasingly popular in Guatemala, although the products categorised under each of these categories continue to be considered expensive and unnecessary by the vast...
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