New Report Available: Internet Retailing in Finland
Internet retailing posted current value growth of 11% in 2012 as the channel reached sales worth EUR3.2 billion. In 2011 and 2012, many new companies entered the channel as online shopping increased in popularity in Finland. Leading store-based companies continued to expand their businesses online, which was welcomed by consumers who know and trust these well-known names. Not only was their existing popularity an advantage, but so were their loyalty schemes and their knowledge of Finnish consumer...
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