New Market Study Published: Eye Care in Lithuania
Eye care products remain essential to a large share of Lithuanians, even though the total size of the sector suggests otherwise. Consumers stuck to their habits that were formed during the recession, purchasing only the eye care products they consider of absolute importance. Luckily for the producers, most medicines in eye care fall into this category, whether they are standard or allergy eye care. Two factors help to maintain the stable demand. One is the ageing of the country's population,...
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