Pasta in Israel: New Research Report Available at Fast Market Research
Dried pasta is regarded as a basic product by Israeli consumers and as such is driven by price competition, with there being little brand loyalty. This situation led to private label products gaining ground over the review period, with private label's share in dried pasta reaching 17% in 2012. However, chilled/fresh pasta is considered more of a premium product, with prices remaining high in 2012 and seemingly unaffected by the social protests taking place in the country.
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