Ferrero Group in Packaged Food (World) - New Report Available
Ferrero has made significant investments in growing its emerging market operations. The expansion remained purely organic and the progress relative slow and narrow focused on just a number of national markets, including India, Russia and South Africa. It has also addressed its narrow category focus within confectionery; however, in recent years portfolio diversification has focused on chocolate confectionery, targeting countlines and tablets for more dynamic growth.
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