New Market Study, "Concentrates in Bolivia", Has Been Published
Powder concentrates continued to be the only relevant category in concentrates in the country, as sales of liquid concentrates remained negligible. Within powder concentrates small brands continue to increase their value shares thanks to their low prices. For instance, brands, such as Tutti, Ruby and Kris are priced on average at BOB.0.60 per pack. Low-income earners are very attracted to these prices which boosted their sales.
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