New Market Study, "RTD Coffee in Colombia", Has Been Published
RTD coffee is ironically a relatively new category in a coffee-producing country. The first product available on the market was the result of a key partnership between Alpina Productos Alimenticios and Procafecol. The result was a dairy-based RTD coffee combining two very famous brand names, Alpina and Juan Valdez (Cafe Latte Alpina Juan Valdez). The product has shown spectacular growth rates since its launch in 2011 (registering 49% value growth in 2012). However, the category base is still...
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