Market Report, "Cotton Wool/Buds/Pads in Serbia", Published
As a result of the global economic downturn and saturation, the cotton wool/buds/pads category continued to decline in volume and value: by 3% and 2%, respectively in 2012. A decline in purchasing power and the non-essential nature of the products in the category have pushed consumers to abstention. The expansion of private label products and cheaper local brands caused a low unit price increase that was significantly below the inflation rate, so current value sales declined for the first time...
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