Wound Care in Finland - New Market Research Report
Wound care increased by 2% in current value terms in 2012, reaching sales of EUR13 million. Consumers were interested in new delivery formats and new technologies in wound care, but at the same time private label products increased in popularity, as the economic downturn in 2012 made consumers consider trying out more affordable products. However, more sophisticated product launches continued to intrigue consumers and were often tried out, which had a positive impact on value sales.
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