Market Report, "Concentrates in Norway", Published
Concentrates has been a declining category for the last three years, though in 2012 the category saw some positive growth figures due to new product launches in private label and also consumer loyalty to domestic brands. Norwegian consumers show a high degree of trust in traditional concentrates from domestic companies. Mixing liquid products with water to make "saft" is considered a more convenient option. This is the standard way to make a concentrate-based drink in Norway.
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