Now Available: Home Care in Italy
In Italy retail value sales of home care products overall increased to a small degree in 2012, making it another relatively stable year in value terms for this rather mature and saturated market. In volume terms, the majority of the product categories already enjoy a high penetration per household and consequently potential for growth is limited. However, higher prices, mainly from retailers, boosted the performances of several categories. In addition, some categories witnessed a good...
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