Recently Released Market Study: Wipes in the US
All-purpose cleaning wipes continued to experience the greatest growth in volume out of household wipes with a 6% increase in 2012. This is a formidable increase considering the base volume is already by far the largest with 5.8 billion all-purpose cleaning wipes being sold in 2012. The main selling point of wipes is their convenience. Part of this convenience is lost if a consumer has to use a separate type of wipe for every area of the home. As the...
View full press release