New Market Study Published: Coffee in Spain
Despite the ongoing transfer of consumers from foodservice to retail, as consumers seek to save money by drinking coffee at home or at work, the category experienced only a slight growth in off-trade volume sales in 2012, at 1% compared to stagnant volume growth seen the year before. The main reason for this limited increase in volume terms is the rise in unit price of coffee products in 2012, with manufacturers having to pass on part of the increases in...
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