"Depilatories in Greece" Published
The deepening of the economic recession consolidated the consumer shift towards offer-driven purchases and value deals in depilatories. In this context, financially-ridden consumers responded positively to manufacturers' volume offers and price cut-offs, and frequently traded down to cheaper products, while abandoning products of secondary importance. A turn towards private label lines and other products which were considered as offering consumers good value-for-money and buy-one-get-one-free...
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