Tea in Colombia - New Market Report
Manufacturers, such as Agricola Himalaya and Jaibel, claim on their product packaging that their tea can be consumed either hot or cold. For a cold drink, all the available products are mainly tea bags that have to be brewed in hot water for several minutes and then left at room temperature or in refrigerator for some time. According to trade sources, no more than 10% of consumers embrace the cold preparation as it is not convenient. Only a small portion...
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